Privacy policy

Effective Date: 24 March 2026

This Privacy Policy explains how Deific Beauty ("we," "us," "our," or "Deific Beauty") collects, uses, retains, and protects information when you visit our website (deificbeauty.com) and purchase our products. We are committed to transparency and protecting your privacy in accordance with applicable Indian laws, including the Digital Personal Data Protection Act (DPDPA), 2023.

1. Information We Collect

We collect the following personal information when you shop with us:

•        Full Name

•        Email Address

•        Phone Number

•        Shipping Address

•        Billing Address (if different from shipping address)

•        Device and browsing information (IP address, browser type, pages visited) via cookies and tracking technologies

Payment information is processed securely through our trusted payment gateway partner and is not directly stored by Deific Beauty.

2. How We Use Your Information

We use the information we collect for the following purposes:

•        Processing and fulfilling your orders

•        Shipping products to your address

•        Sending order confirmation and transactional emails

•        Sending marketing messages about new products, offers, and promotions (with your consent)

•        Responding to your customer service inquiries

•        Understanding user behavior and improving our website and services through analytics

We only process your personal information where we have a lawful basis to do so, such as to fulfill a contract with you, comply with legal obligations, or pursue our legitimate business interests.

3. Third-Party Service Providers

We share your information with trusted third-party service providers who help us operate our business. These providers are contractually obligated to protect your data:

•        Payment Gateway: We process payments through a trusted payment partner. Your payment card details are tokenized and never stored on our servers.

•        Shipping Partner: We share your name, phone, and address with iCarry.in to enable order delivery. iCarry handles your data according to their own privacy practices.

•        Analytics & Advertising: We use Meta Pixel (Facebook) to track user behavior for advertising purposes. This allows us to understand which products interest you and deliver relevant ads. Meta processes this data per their privacy policy.

We do not sell or rent your personal information to third parties for their marketing purposes.

4. Email Marketing & Communications

By providing your email address, you consent to receive promotional emails, product updates, and special offers from Deific Beauty. You can unsubscribe from marketing communications at any time by clicking the "Unsubscribe" link in our emails or contacting us directly. Transactional emails (order confirmations, shipping updates) cannot be unsubscribed from, as they are essential for order fulfillment.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected. Specifically, we retain customer data until you request deletion. However, we may retain certain information for compliance with legal obligations (such as tax and accounting records, which are typically kept for 6-7 years). Your financial transaction data is retained per payment gateway standards and legal requirements.

6. Your Rights Under DPDPA

Under India's Digital Personal Data Protection Act, 2023, you have the following rights:

•        Right to Access: You can request a copy of the personal information we hold about you.

•        Right to Correction: You can request correction of inaccurate or incomplete information.

•        Right to Deletion: You can request deletion of your personal information, subject to legal retention obligations.

•        Right to Withdraw Consent: You can withdraw consent for marketing communications at any time.

To exercise any of these rights, please contact us at the email address or phone number provided in the "Contact Us" section.

7. Security

We take reasonable measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.

8. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and track analytics. You can control cookie settings in your browser, though disabling cookies may affect website functionality. We also use Meta Pixel for behavioral tracking and retargeting to show you relevant ads across platforms.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with an updated "Effective Date." Your continued use of our website following the posting of changes constitutes your acceptance of those changes.

10. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our privacy practices, please contact us:

Email: care@deificbeauty.com

WhatsApp: +91 9251175214

Website: deificbeauty.com

We will respond to your requests within 7 working days or as required by law.

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